About Us

Distribution… From Farm to your Shelves.

With over 100,000 sq. feet of warehouse space in Miami and New York, we can deliver over night to most places on the east side of North America.

Retail Experience

We have extensive knowledge and experience in merchandising and marketing fresh Tropicals. We have the knowledge to assist you with marketing campaigns and in-store support. We believe in training at the retail level so that your produce manager has the same passion for the product line as we do. From standard 40lb box to 25lb, 10lb and custom packs, we can customize a program that is right for you.

Our Growers… Our Partners

At El Sol, we know that quality starts at the farm level. We seek out the best growers and partner with them to produce a superior product. Planting, fertilizing and crop maintenance… is where Quality Starts.  Only approved USDA farming methods applied.

In many cases, long before harvest, we invest considerable time and money to ensure that standards of quality begin in the planting, fertilizing and care of the crops. Our relationships ensure that we can provide the quality and consistency needed at retail level… year round!

From Farm to Box, We Are There.

El Sol has invested considerable monies ensuring that our packing facilities meet rigid US standards and that product is selected and graded according to our own high standards. We have developed proprietary post harvest methods that help improve quality and shelf life. Our packers are trained in the grading and election process, Although a new concept in packing roots/tubers and squashes, we ensure that product is graded at three levels, the farm, the packing facility and at our distribution centers. The El Sol Brand is our premium label and accounts for between over 70% of production.  We raised the bar!!!  We raised the standards! For us, the bottom line is: Less shrink at retail level = HIGH MARGINS. Higher consumer Confidence = HIGHER REPEAT SALES.

El Sol has invested considerable monies ensuring that our packing facilities meet rigid US standards and that product is selected and graded according to our own high standards. We have developed proprietary post harvest methods that help improve quality and shelf life. Our packers are trained in the grading and selection process.

In packing roots/tubers and squashes, we ensure that product is graded at three levels. The El Sol Brand is our premium label and accounts for between 30-50% of production. We throw out the perception that tropical roots have no standards! For us, the bottom line is: Less shrink at retail level = HIGH MARGINS. Higher consumer Confidence = HIGHER SALES.

At EL SOL Brands, we have been sowing the seeds of a successful tropical produce program for over 20 years. The concept of creating a more consistent quality of tropical produce. EL SOL QUALITY was born during twenty years of retail produce distribution. Seeing the ever increasing demand from Latin, Caribbean and Asian customers, the principles of EL SOL began an aggressive plan of developing a premium grade tropical produce. During the past 10 years, we have grown to become one of the largest exporter/importer in the tropical and ethnic produce business. From Miami to Costa Rica, Brazil Ecuador, the Dominican Republic, Jamaica and Mexico, we have developed a team of dedicated professionals who understand and are passionate about this business.

From Avocados to Yuca, Batata to Yampi, Thai Chili Peppers to Long Beans, and an ever expanding product list.Distribution, marketing, in-store merchandising and promotion. Let us help you get the most out of your tropical produce program. Call us today and increase your sales and profits tomorrow!

Quality and Value

Quality and value are more than words to the EL SOL team. They are our mission statement… “To be the premier supplier of tropical roots and produce.. providing the highest levels of quality, service and value to our customers.” Distribution, marketing, in-store merchandising and promotion.

Let us help you get the most out of your tropical produce program. Call us today and increase your sales and profits tomorrow!